Whether you decide to include the price or not, the choice is yours. Putting the listing price on the flyer is debatable because some realtors prefer to have the buyer contact them for the information, while others would prefer to tell them on the flyer (usually if it’s selling for a great price). It’s extremely wise to include the address of the property, so the buyer knows where they could be moving to. “Just Listed”, “A One-of-a-Kind Modern Home”, “Exclusively Listed”, etc. These headlines are a great way to add a bit more detail about your listing. When you create an attention-grabbing headline, the sub-headline will help to reel in your audience. This is the first thing a potential buyer will read, and you’ll need to write something that will pique their interest, making them want to read more. This is your attention grabber, so make your headline strong. Take some notes here, because the following elements are what you’ll need to have on your soon-to-be successful real estate flyer: Headline Don’t just say that it’s in a great location, but name off a few local places that make this the place to be.Īs a realtor, you already know that location plays a huge role in a home sale, so why not play this up? The must haves on your flyer Take a friendly and personable approach when creating your flyer to influence your audience to make decisions regarding your sale.ĭon’t just tell them that it’s a spacious home, but tell them that it’s the perfect size for a family and entertaining. If you want to gain leads from your flyer, the graphics and content you use are the deciding factor.īuyers like simplicity, so give them the facts that they need to know along with the right people to call to save them some work.Īlso, if you include a link to your website, make sure that buyers can easily reach you through that website as well. However, generating leads is not as easy as creating a simple flyer, sending it away and crossing your fingers for the best. You’re probably thinking this point is obvious and isn’t worth mentioning.

If this isn’t the sole purpose of your flyer in the first place, then what is? While that’s all well and good, try and think of ways to take it up a notch and get your target audience to take a second look. When you think about real estate flyers, you think of a few select photos, some call-to-actions and the realtor’s contact information. Yes, you’re going to include photos from the listing, but why not tune into your creative side and include a little something more, like a relevant quote, unique features of the listing or a helpful home buying tip? If you want your audience to engage with your flyer, think about who your target audience is (in this case, it’s likely the buyers) and tailor your graphics to meet the wants and needs of that particular audience. The use of graphics on your flyer helps you to: Engage your audienceĮven if you plan on sending your flyer via mail, it wouldn’t hurt to share it through your social media as well. So, how can graphics help your flyer to succeed?

If you want your flyer to be something that your receivers won’t immediately toss into the trash then you’ll need to ensure you have the right graphics and content. You care about creating a great first impression on this flyer, and you won’t allow it to be without eye-catching graphics and boring text, right? Right. If you want your flyer to avoid the trash, you’ll need to step it up and create something worth bringing inside to the kitchen counter.

They also love to immediately toss anything that looks like junk.

With that said, people love receiving mail … well, aside from bills. While you might think that it’s all about taking advantage of technology like email and social media, you can’t forget about the traditional methods that prove to remain they’re still effective because, believe it or not, there are still home buyers out there that don’t use the web. And yes, it is that cut and dry.Įven with all of the technology available today, everyone still goes to check their mailbox every weekday afternoon. So why not put your marketing plan into action by starting with something simple, yet effective, like an attention-grabbing flyer? Why should I use flyers to promote my business? With the endless amount of templates and graphics available online, almost anyone can create an effective flyer for their real estate business, regardless of their design experience. One of the most traditional ways of doing this is through sending a flyer and the technology available allows you to take your flyers to the next level. As a realtor, you always welcome any effective marketing opportunities to grow your business.

Real estate flyer design ideas